haku: @author Schmitz, P. / yhteensä: 2
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Tekijä:Ashton, J.E.
Cook, F.X. Jr.
Schmitz, P.
Otsikko:Uncovering hidden value in a midsize manufacturing company
Lehti:Harvard Business Review
2003 : JUN, VOL. 81:6, p. 111-119
Asiasana:Management
Strategy
Product development
New products
Manufacturing
Planning
Markets
Small and Medium-sized enterprises (SMES)
USA
Vapaa asiasana:SME
Kieli:eng
Tiivistelmä:Double-digit growth without a single new product? You bet. Simply focus on making the most of business you are in. No matter how great a strategy might be, it can't replace an approach that helps get the most out of an existing business. This article largely draws on their experience at Fiberite, which made e.g. advanced composite materials for military and commercial airplanes. The article offers a method for setting strategic priorities, a strategic pathway with four stages.
SCIMA tietueen numero: 244218
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