haku: @author Pine, K. J. / yhteensä: 2
viite: 2 / 2
« edellinen | seuraava »
| Tekijä: | Pine, K. J. Veasey, T. |
| Otsikko: | Conceptualising and assessing young children´s knowledge of television advertising within a framework of implicit and explicit knowledge |
| Lehti: | Journal of Marketing Management
2003 : APR, VOL 19: 3-4, 459-473 |
| Asiasana: | MARKETING TELEVISION ADVERTISING CHILDREN PSYCHOLOGY |
| Kieli: | eng |
| Tiivistelmä: | This paper considers children´s knowledge towards television advertising. The authors of the article argue that children can have knowledge to understand television advertising but their ways of knowing is more appropriate than age of knowing. 73 children were investigated for this research. The authors investigated children´s understanding of the advocacy nature of messages produced for the purposes of self-promotion and for advertising. |
« edellinen | seuraava »
SCIMA