haku: @author Currim, I. / yhteensä: 2
viite: 1 / 2
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Tekijä: | Andrews, R. Currim, I. |
Otsikko: | Recovering and profiling the true segmentation structure in markets : An empirical investigation |
Lehti: | International Journal of Research in Marketing
2003 : JUN, VOL 20, p. 177-192 |
Asiasana: | MARKET SEGMENTATION EMPIRICAL RESEARCH DATA ANALYSIS |
Kieli: | eng |
Tiivistelmä: | This article concerns two simulation experiments in a scanner data setting. A mixture of model-based procedures is compared and validated. The information is compared to existing theories. |
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