haku: @author Cherry, J. / yhteensä: 2
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| Tekijä: | Cherry, J. Fraedrich, J. |
| Otsikko: | Perceived risk, moral philosophy and marketing ethics: mediating influences on sales managers' ethical decision-making |
| Lehti: | Journal of Business Research
2002 : DEC, VOL. 55:12, p. 951-962 |
| Asiasana: | Decision making Ethics Marketing Risk Sales |
| Kieli: | eng |
| Tiivistelmä: | Previous research in ethical decision-making in marketing is extended in this study. The author uses Hunt and Vitell's model to operationalize perceived risk as the result of insufficient time and information for decision-making where substantial magnitude and probability for loss is present. Results from a national study of sales managers indicate that risk perceptions affect the relative balance of nonconsequential and consequential evaluations of forming ethical judgments and intentions. |
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