haku: @author Perner, L. / yhteensä: 2
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Tekijä: | Kamins, M. A. Alpert, F. H. Perner, L. |
Otsikko: | Consumers´ perception and midperception of market leadership and market pioneership |
Lehti: | Journal of Marketing Management
2003 : VOL 19:7-8, p. 807-834 |
Asiasana: | EMPIRICAL RESEARCH MARKETING STRATEGY SURVEYS |
Kieli: | eng |
Tiivistelmä: | In this article is presented an empirical design, which tests consumer´s awareness of market leadership. Also is introduced the concept of consumer misperception in the field of market leadership and market pioneership. The author´s have used a survey approach in household research panel in showing how this works in practice. |
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