haku: @author Cherrier, H. / yhteensä: 2
viite: 2 / 2
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| Tekijä: | Cherrier, H. Murray, J. B. |
| Otsikko: | The sociology of consumption : the hidden facet of marketing |
| Lehti: | Journal of Marketing Management
2004 : VOL. 20:5-6, p. 509-525 |
| Asiasana: | CONSUMERS MARKETING PURCHASING |
| Vapaa asiasana: | JEAN BAUDRILLARD SEMIOTICS |
| Kieli: | eng |
| Tiivistelmä: | This article offers structural approach of Jean Baudrillard, who is a French sociologist, to marketing as a conceptual warning which suggests the need for more critique and reflection on the virtue of marketing. |
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