haku: @author Beard, F.K. / yhteensä: 2
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| Tekijä: | Beard, F.K. |
| Otsikko: | College student attitudes toward advertising's ethical, economic, and social consequences |
| Lehti: | Journal of Business Ethics
2003 : DEC II, VOL. 48:3, p. 217-228 |
| Asiasana: | Advertising Attitudes Ethics Students |
| Kieli: | eng |
| Tiivistelmä: | Exploring and tracking college students' attitudes toward advertising's ethical, economic and social consequences is important, for several reasons. College students represent an important segment of consumers for many marketers, negative attitudes toward advertising on the part of college students could lead to their support for restrictive regulation in the future, and there are potentially negative consequences concerning the effects of advertising that college students uniquely share with other youth markets. The results of this study show the salience of various beliefs that help determine attitudes toward advertising and provide a useful benchmark for future studies. |
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