haku: @author Tyrrell, B. / yhteensä: 2
viite: 1 / 2
« edellinen | seuraava »
| Tekijä: | Tyrrell, B. Woods, R. |
| Otsikko: | E-complaints: Lessons to be learned from the service recovery literature |
| Lehti: | Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 183-190 |
| Asiasana: | Consumer behaviour Consumer satisfaction Consumers Tourism Travel Internet Research Literature |
| Vapaa asiasana: | WWW |
| Kieli: | eng |
| Tiivistelmä: | The study looks at the recent phenomenon of online or e-consumer complaints often referred to as e-complaints and stresses that travel and tourism professionals should address such complaints. E-complaints are then examined using the service recovery process. A detailed examination of the service recovery literature is undertaken. |
« edellinen | seuraava »
SCIMA