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| Tekijä: | McAleese, D. Hargie, O. |
| Otsikko: | Five guiding principles of culture management: a synthesis of best practice |
| Lehti: | Journal of communication management
2004 : VOL. 9:2, p. 155-170 |
| Asiasana: | Leadership Organizational culture Strategy |
| Vapaa asiasana: | Internal communication |
| Kieli: | eng |
| Tiivistelmä: | This article offers you a synthesis of best practice on how to build, maintain or modify an organisation's culture. The image of a company in which all employees strive towards common goals is now a well-established theme of management rhetoric. |
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