haku: @author Díaz de Rada, V. / yhteensä: 2
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| Tekijä: | Díaz de Rada, V. |
| Otsikko: | Response effects in a survey about consumer behaviour |
| Lehti: | International Journal of Market Research
2005 : VOL. 47:1, p. 45-64 |
| Asiasana: | Consumer behaviour Mail surveys Marketing research Spain Surveys |
| Kieli: | eng |
| Tiivistelmä: | The paper examines the reasons why the non-use of mail surveys is so prevalent when so many researchers have stressed the low economic costs of this method. The two main reasons are considered to be the low response attained by the mail surveys and the poor quality of results obtained. In the paper the authors examine how to obtain quality responses from mail surveys. |
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