haku: @author Wagner, B. / yhteensä: 2
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| Tekijä: | Fillis, I. Wagner, B. |
| Otsikko: | E-business development: an exploratory investigation of the small firm |
| Lehti: | International Small Business Journal
2005 : DEC, VOL. 23:6, p. 604-634 |
| Asiasana: | development electronic commerce entrepreneurship marketing small and medium-sized enterprises (SMEs) |
| Kieli: | eng |
| Tiivistelmä: | This paper presents a review of the literature and the formulation of a conceptual framework of e-business development based on existing research on e-business and the small company. Macro-level, industry sector, company and managerial factors are examined, together with attitudes towards e-business and the benefits of and the barriers to its development. The research is positioned within a framework that adopts the marketing/entrepreneurship interface paradigm as an aid to understanding how combinations of formal and informal competencies contribute to competitive advantage. |
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