haku: @author Barrutia, J. / yhteensä: 2
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| Tekijä: | Barrutia, J. Charterina, J. |
| Otsikko: | Measuring the impact of informational democracy on consumer power |
| Lehti: | International Journal of Market Research
2006 : VOL. 48:3, p. 351-373 |
| Asiasana: | consumers information internet quality Spain |
| Kieli: | eng |
| Tiivistelmä: | This study discusses the informational era marketing, where the cosumer acquires real negotiating power based on access to information that is complete, recent and biased. The price-quality relationship of consumer products and its evolution over time is used to test the theoretical affirmation. It is shown that in a Spanish context, there is no evidence of real awareness among consumers regarding the objective quality of the consumer products they acquire. |
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