haku: @author Schwartz, Z. / yhteensä: 2
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| Tekijä: | Chen, C. Schwartz, Z. |
| Otsikko: | The importance of information asymmetry in customers' booking decisions: a cautionary tale from the internet |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2006 : AUG, VOL. 47:3, p. 272-285 |
| Asiasana: | asymmetric information hotel and catering industry hotel management management revenue |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the role of information asymmetry in hotel revenue management. The authors conducted a test of a simulated hotel-room-selection website, which confirmed that knowledge of demand influenced participantsÂ’ eagerness to book a room. |
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