haku: @author Harris, G. / yhteensä: 2
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| Tekijä: | Mitchell, V. -W. Harris, G. |
| Otsikko: | The importance of consumers' perceived risk in retail strategy |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:7/8, p. 821-837 |
| Asiasana: | consumers consumer behaviour retailing United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | This paper analyses a method to help retailers understand grocery consumers' store choice processes as a function of the connection between shopping motives, store attributes and risk dimensions helping them develop a clearer positioning strategy. Findings show that shoppers' motives are connected to time, financial, psychosocial and physical risk dimensions. |
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