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| Tekijä: | Ravanas, P. |
| Otsikko: | A quiet revolution: The metropolitan opera reinvents client relations management |
| Lehti: | International Journal of Arts Management
2007 : SPR, VOL 9:3, p. 78-87 |
| Asiasana: | USA information technology leadership marketing customer relations |
| Vapaa asiasana: | fundraising modelling |
| Kieli: | eng |
| Tiivistelmä: | This article discusses the revolutionary management software system created by the Metropolitan Opera in New York. The programme has been shared with 150 organizations in the United States and around the world. |
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