haku: @author Gertner, D. / yhteensä: 2
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| Tekijä: | Gertner, R. K. Berger, K. A. Gertner, D. |
| Otsikko: | Country-dot-com: marketing and branding destinations online |
| Lehti: | Journal of Travel & Tourism Marketing
2006 : VOL. 21:2/3, p.105-116 |
| Asiasana: | travel tourism marketing internet |
| Vapaa asiasana: | destination planning destination marketing |
| Kieli: | eng |
| Tiivistelmä: | In order for destinations to succeed in their efforts to attract visitors, they must design sound online marketing and branding strategies, since the Internet is rapidly overtaking personal recommendation as the number one source of travel and tourism information. Given the fierce competition for the attention of Internet users, online marketers must secure memorable web names and addresses. This study investigates the extent to which countries have adopted their names as brands and secured 'country name-dot-com' domains to market themselves on the Internet to global audiences. |
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