haku: @author Hillenbrand, C. / yhteensä: 2
viite: 2 / 2
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| Tekijä: | Money, K. Hillenbrand, C. |
| Otsikko: | Using reputation measurement to create value: an analysis and integration of existing measures |
| Lehti: | Journal of General Management
2006 : VOL. 32:1, p. 1-12 |
| Asiasana: | reputation |
| Kieli: | eng |
| Tiivistelmä: | The paper discusses the conceptualising and measurement of Corporate Reputation. It is not clear, however, how different conceptualisation interact, complement or conflict with each other. Also the theoretical rigour or individual models of Reputation is not always clear. The paper answers the need for theoretical development by providing a framework that integrates literature analysing Reputation as a concept that resides in individuals' perceptions, cognitions and actions towards an organisation with literature that places Reputation as a key part of the strategic thinking of an organisation. The framework helps organisations to understand the benefits of Reputation measures and how it can create value. |
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