haku: @freeterm marketing intelligence / yhteensä: 2
| Tekijä: | Calof, J.L.
Wright, S. (eds.) |
| Otsikko: | Competitive intelligence: A practitioner, academic and inter-disciplinary perspective |
| Lehti: | European Journal of Marketing
2008 : VOL. 42:7/8, p. 717-730
|
| Asiasana: | knowledge management
marketing
forecasting
competition
competitor analysis |
| Vapaa asiasana: | marketing intelligence |
| Kieli: | eng |
| Tiivistelmä: | The article traces the origins of the competitive intelligence (CI) fields, identifying both the practitioner, academic and inter-disciplinary views on CI practice. The contents of this Special issue on 'competitive intelligence' is the following:
"A strategic marketing intelligence and multi-organisational resilience framework" by P.R.J. Trim and Y-I. Lee ;
"Forecast competitor service strategy with service taxonomy and CI data" by C-H. Liu and C-C. Wang ;
"Competitive intelligence: a multiphasic precedent to marketing strategy" by P.L. Dishman and J.L. Calof ;
"Competitive intelligence information and innovation in small Canadian firms" by S. Tanev, T. Bailetti ;
"An illustration of Bayes' theorem and its use as a decision-making aid for competitive intelligence and marketing analysts" by R. Michaeli, L. Simon ;
"Scanning for competitive intelligence: a managerial perspective" by T. Qiu ;
"The role of insight teams in integrating diverse marketing information management techniques" by C.S. Fleisher, S. Wright and H.T. Allard ;
"Using open source data in developing competitive and marketing intelligence" by C.S. Fleisher. |
