haku: @author Chandy, R. / yhteensä: 2
viite: 2 / 2
« edellinen | seuraava »
| Tekijä: | Boyd, D.E. Chandy, R. Cunha, M. |
| Otsikko: | The CMO of consequence |
| Lehti: | Business Strategy Review
2010 : FALL, VOL. 21:3, p. 42-45 |
| Asiasana: | chief executive officers marketing companies |
| Kieli: | eng |
| Tiivistelmä: | Do chief marketing officers (CMOs) matter? Some say that CMOs have limited effect on corporate performance without adding significant value. The authors agree that the job is in great danger in many firms. Yet, their research has uncovered why the contributions of some CMOs are invaluable. |
« edellinen | seuraava »
SCIMA