haku: @author Siltaoja, M. / yhteensä: 2
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| Tekijä: | Lähdesmäki, M. Siltaoja, M. |
| Otsikko: | Towards a variety of meanings - multiple representations of reputation in the small business context |
| Lehti: | British Journal of Management
2010 : MAR, VOL. 21:1, p. 207-222 |
| Asiasana: | small business reputation Finland Nordic countries |
| Vapaa asiasana: | owner-managers |
| Kieli: | eng |
| Tiivistelmä: | This paper explores the sporadically constructed meanings for reputation in the small business context. It is argued that viewing reputation as a social construction makes it possible to uncover and understand the variety of meanings attached to the concept in small businesses. Based on 25 thematic interviews with owner-managers, four meanings for reputation are built: reputation i. as an economic resource, ii. as social recognition, iii. as a restrictive control mechanism, and iv. as a risk for personal status. In addition, explored is the variety of discursive events in which these meanings are created. Reputation is further emphasized as a phenomenon in which a small business becomes identified with its owner-manager etc. |
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