haku: @author Böker, F. / yhteensä: 2
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| Tekijä: | Böker, F. |
| Otsikko: | A stochastic first purchase diffusion model : a counting process approach. |
| Lehti: | Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 64-73 |
| Asiasana: | MARKETING MODELS PURCHASING |
| Kieli: | eng |
| Tiivistelmä: | The diffusion rate of a first purchaser diffusion model is interpreted as the intensity function of counting process. Parameter estimation procedures are considered and some generalizations of the basic model are discussed. |
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