haku: @author Rethans, A. J. / yhteensä: 2
viite: 1 / 2
« edellinen | seuraava »
| Tekijä: | Leigh, T. W. Rethans, A. J. Reichenbach Whitney, T. |
| Otsikko: | Role portrayals of women in advertising : cognitive responses and advertising effectiveness. |
| Lehti: | Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 54-63 |
| Asiasana: | ADVERTISING EFFECTIVENESS WOMEN ROLES CONSUMER ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: | This study was designed to examine the effects of women's role portrayals on advertising effectiveness by exploring how both traditional and modern women respond to such commercials. |
« edellinen | seuraava »
SCIMA