haku: @author Kassem, S. / yhteensä: 2
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| Tekijä: | Habib, G. M. Kassem, S. |
| Otsikko: | Marketing to LDC governments. |
| Lehti: | International Marketing Review
1988 : SPRING, VOL. 5:1, p. 56-67 |
| Asiasana: | MARKETING STRATEGY MULTINATIONAL COMPANIES UNDERDEVELOPED ECONOMIES BUSINESS-GOVERNMENT RELATIONS |
| Kieli: | eng |
| Tiivistelmä: | Presentation of a framework of government buying in LDCs-behaviour, based on a group of Middle East oil exporting countries, that may be helpful to business researchers in developing models of government-buying for other types of LDC markets. The related literature, the framework for government markets, the eligibility, procedural linkage, competitive, and influence screens. A Table and Figure illustrate contracting. |
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