haku: @author Zerr, K. / yhteensä: 2
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| Tekijä: | Jugel, S. Zerr, K. |
| Otsikko: | Dienstleistungen als strategisches Element eines Technologie-Marketing. |
| Lehti: | Marketing: Zeitschrift fur Forschung und Praxis
1989 : VOL. 11:3, p. 162-172 |
| Asiasana: | TECHNOLOGY MARKETING SERVICE |
| Kieli: | ger |
| Tiivistelmä: | The article presents the possibilities of service-oriented marketing strategy. Whether such a strategy is successful or not depends on the individual product. The chances are better for producers of know-how-intensive , high tech products. Service-oriented marketing strategies have to take into account third-party maintenance, councelling, software etc. firms. |
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