haku: @author Forman, R. / yhteensä: 2
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| Tekijä: | Forman, R. |
| Otsikko: | Strategic planning and the chief executive |
| Lehti: | Long Range Planning
1988 : AUG, VOL. 21:4, p.57-64 |
| Asiasana: | STRATEGIC PLANNING PLANNING MODELS PLANNING |
| Kieli: | eng |
| Tiivistelmä: | The purpose of strategic planning is defined as to identify opportunities for future business development, a relevant and appropriate organizational style and methods of financing the necessary resources. Motivation and method are discussed as fundamental factors in the formulation of a strategic plan. Bottom-up and top-down approaches are compared. The importance of think-tank meetings is highlighted. The planning period is connected to the nature of the organization and the volatility of its environment. Factors motivating managers to adopt strategic planning are examined. Planning methods are described. The role of the chief executive is analyzed. |
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