haku: @author Bircher, B. / yhteensä: 2
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| Tekijä: | Bircher, B. |
| Otsikko: | Euro-Startegie für Schweizer Unternehmen, Teil 1. |
| Lehti: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:12, p. 27-30 |
| Asiasana: | SINGLE MARKET STRATEGIC PLANNING EUROPEAN INTEGRATION COMPANIES SWITZERLAND |
| Kieli: | ger |
| Tiivistelmä: | A comprehensive strategic approach is developed and described which will enable Swiss companies to survive not only in the immense European free market, but also internationally. The offensive and the defensive potential of Swiss companies are examined. The challenges of the intensifying competition are identified. The problems of the construction industry and some other characteristically Swiss branches of industry are shown up. A few tips and methods are offered for the strategic planning of today and tomorrow. |
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