haku: @author Massion, J. / yhteensä: 2
viite: 1 / 2
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| Tekijä: | Massion, J. |
| Otsikko: | Le marketing hospitalier, une realite nouvelle. |
| Lehti: | Gestion 2000
1989 : VOL. 5:5, p. 171-182 |
| Asiasana: | HOSPITAL MANAGEMENT MARKETING MIX STRATEGIC PLANNING |
| Kieli: | fre |
| Tiivistelmä: | Introduction of marketing in hospitals conflicts with culture, ethics and deontology. However in market economy marketing can indeed be the part of hospital management. Two aspects of marketing are illustrated: the marketing mix and strategic planning. |
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