haku: @author Zelnio, R. N. / yhteensä: 2
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| Tekijä: | Green, P. E. Krieger, A. M. Zelnio, R. N. |
| Otsikko: | A Component Segmentation Model with Optimal Product Design Features |
| Lehti: | Decision Sciences
1989 : SPRING, VOL. 20;2, p.221-238 |
| Asiasana: | MARKETS MARKET SEGMENTATION |
| Kieli: | eng |
| Tiivistelmä: | In componential segmentation the researcher is interested in decomposing survey respondents' evaluations of conjoint-designed product descriptions into separate contributions. These contributions are caused by stimulus attributes, respondent attributes, and/or conjoint-designed situation attributes. The present paper extends earlier research by presenting a procedure for finding optimal market segments for given products and vice versa. The model uses ANOVA-type formulation of componential segmentation. |
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