haku: @author Netemeyer, R. / yhteensä: 2
viite: 2 / 2
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| Tekijä: | Bearden, W. Netemeyer, R. Teel, J. |
| Otsikko: | Measurement of Consumer Susceptibility to Interpersonal Influence |
| Lehti: | Journal of Consumer Research
1989 : MARCH, VOL. 15, p.473-481 |
| Asiasana: | CONSUMER EXPECTATIONS CONSUMER BEHAVIOUR PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | The development of a scale for measuring consumer susceptibility to interpersonal influence is presented. Susceptibility to interpersonal influence is a general trait that varies across persons and is related to other personal traits and characteristics. Recent research suggests that it is a multidimensional construct which is defined as the need to identify or enhance one's image with significant others through the acquisition and use of products and brands, the willingness to conform to he expectations of others. |
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