haku: @author Apel, P. / yhteensä: 2
viite: 2 / 2
« edellinen | seuraava »
| Tekijä: | Apel, P. |
| Otsikko: | Computer Aided Selling im Handel Das Risiko ist kalkulierbar, wenn Sie als Hersteller die Initiative ergreifen |
| Lehti: | Marketing Journal
1989 : APR/MAY, VOL. 22:1, p. 142-146 |
| Asiasana: | MARKETING COMPUTER TECHNOLOGY FOOD INDUSTRY |
| Kieli: | ger |
| Tiivistelmä: | Computers have already conquered the realm of food trade for a long time. It was very useful to change paper and pencil for high technology and it has introduced qualitative changes as well. The possibilities are enormous, but there is also a calculable risk: data are not easy to control, and it is not easy to find a cooperating party either. |
« edellinen | seuraava »
SCIMA