haku: @author Posch, W. / yhteensä: 2
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| Tekijä: | Posch, W. |
| Otsikko: | "High Speed" hilft den Vorsprung schaffen Beispiel: Produkt-Entwicklung |
| Lehti: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.458-459 |
| Asiasana: | MARKETING SALES |
| Kieli: | ger |
| Tiivistelmä: | Time factor has become the most important of the success factors in economy. "High Speed Management" and "Turbo Marketing" refer to this importance. They mean a better usage of the capital, greater flexibility, better future orientation. All of this is done through basic changes of the organization. |
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