haku: @author Carton-Kelly, A. / yhteensä: 2
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| Tekijä: | Carton-Kelly, A. |
| Otsikko: | Green shield stamp |
| Lehti: | Business
1989 : DEC, p. 111-113 |
| Asiasana: | SERVICE STATIONS PETROLEUM INDUSTRY CORPORATE IMAGE |
| Kieli: | eng |
| Tiivistelmä: | Assessment of the development of British Petroleum's logo and its corporate image. BP's 4 sectors. BP's expansion into the US. The BP shield. "Project horizon" image. Survey. Research. International marketing strategy. Colours. Choice of Green. Rebranding. Image control. The new green BP image. |
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