haku: @author Lakaschus, C. / yhteensä: 2
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| Tekijä: | Lakaschus, C. |
| Otsikko: | Der Schwund der Leitbilder |
| Lehti: | Marketing Journal
1990 : FEB/MARCH, VOL. 23:1, p.8-14 |
| Asiasana: | PSYCHOLOGY ORGANIZATIONAL PSYCHOLOGY |
| Kieli: | ger |
| Tiivistelmä: | Paragons have been fading away recently - that is how the author, a psychologist argues. Personal examples before the people seem to be differentiated, as a differentiation takes place in society. The leading corporation image is also lacking future orientation though it is what people expect. |
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