haku: @author Strawbridge, G. / yhteensä: 2
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| Tekijä: | Strawbridge, G. |
| Otsikko: | The Single Market Effect: European Standardization in Theory and Practice |
| Lehti: | European Management Journal
1990 : JUNE, VOL. 8, p.174-185 |
| Asiasana: | EEC CORPORATE STRATEGY INTERNATIONAL TRADE |
| Kieli: | eng |
| Tiivistelmä: | Though the European Community and Western Europe are making good progress in the field of European standards, testing and certification, standards evoke mixed feelings among politicians and administrators. An understanding of the aims and principles of standardization is vital for managers dealing with corporate strategy. Managers must take the initiative and to lobby appropriate national and European bodies. |
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