haku: @author Bausch, A. / yhteensä: 2
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| Tekijä: | Bausch, A. |
| Otsikko: | Marketingfolgerungen aus Grunden fur den Nichtkauf umweltfreundlicher Konsumguter (Marketing consequences of the low demand for environment-friendly consumer goods) |
| Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:4, p. 360-379 |
| Asiasana: | PRODUCT DEVELOPMENT ENVIRONMENTAL PROTECTION SURVEYS |
| Kieli: | ger |
| Tiivistelmä: | The demand for environment friendly consumer goods increases slowly. The article presents the results of a survey on the importance of eight possible causes of this phenomenon, namely: price , accessibility, habits, efficiency, the feeling of irrelevance, aesthetics, image, fear from copying. The most important cause turns out to be high price. |
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