haku: @author Benz, J. / yhteensä: 2
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| Tekijä: | Benz, J. |
| Otsikko: | Kausalanalyse in der Marketingforschung auf verschiedenen Wegen (Causal analysis used in market research at a crossroads) |
| Lehti: | Marketing
1990 : VOL. 12:4, p. 241-249 |
| Asiasana: | MULTIPLE REGRESSION ANALYSIS MULTIPLE FACTOR ANALYSIS MARKET RESEARCH |
| Kieli: | ger |
| Tiivistelmä: | There are two competing ways for solving econometric models with latent (indicator) variables: simultaneous causal analysis (e.g. LISREL or EQS) and combination of traditional methods (factor analysis and regression analysis). The article presents the results of a Monte Carlo simulation on the relative merits of the two procedures. |
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SCIMA