haku: @indexterm PRODUCT INVOLVEMENT / yhteensä: 20
viite: 17 / 20
| Tekijä: | Okechuku, C. |
| Otsikko: | The relationship of prior knowledge and involvement to advertising recall and evaluation |
| Lehti: | International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 115-130 |
| Asiasana: | ADVERTISING RESEARCH CONSUMER ATTITUDES CONSUMER INFORMATION PRODUCT INVOLVEMENT |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA