haku: @author Stanworth, J. / yhteensä: 20
viite: 6 / 20
| Tekijä: | Stanworth, J. Dandridge, T. |
| Otsikko: | Business franchising and economic change: an overview |
| Lehti: | International Small Business Journal
1994 : JAN-MAR, VOL. 12:2, p. 12-14 |
| Asiasana: | FRANCHISING ECONOMICS CHANGE |
| Kieli: | eng |
| Tiivistelmä: | Franchising is growing at a pace now relatively consistent with the growth of the economy as a whole. The five papers contained in this special issue of the ISBJ examine a range of issues: The early origins of franchising and different manifestations of the concept; "dark side" issues; the emergence of franchise advisory councils; the contrasting roles of franchise operations in situations of dramatic market change. Together these papers provide differing perspectives on the broad picture of franchising as it exists today. |
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