haku: @author Müller, H. / yhteensä: 20
viite: 15 / 20
| Tekijä: | Müller, H. |
| Otsikko: | Quality offensive in Swiss tourism |
| Lehti: | Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
1998 : VOL. 53:3, p. 35-41 |
| Asiasana: | Quality Total quality management Tourism Switzerland |
| Kieli: | eng |
| Tiivistelmä: | Quality in tourism has many dimensions. Efforts are made to take account of the growing importance of individual aspects of quality through quality management. A programme was designed for Swiss tourism to systematically promote and secure on-going quality development, incl. various instruments. There are three levels in the programme. The article provides a brief overview of the entire programme covering all aspects of tourism service package. |
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