haku: @indexterm Alienation / yhteensä: 20
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| Tekijä: | Gaski, J.F. Ray, N.M. |
| Otsikko: | Measurement and modeling of alienation in the distribution channel: implications for supplier-reseller relations |
| Lehti: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 207-225 |
| Asiasana: | DISTRIBUTION DISTRIBUTION CHANNELS CUSTOMER RELATIONS ALIENATION |
| Kieli: | eng |
| Tiivistelmä: | Borrowing from traditional behavioral science and consumer behavior, the following paper defines the concept of distributor alienation and elaborates a method for its measurement. |
SCIMA