haku: @author Deshpande, R. / yhteensä: 20
viite: 5 / 20
| Tekijä: | Deshpandé, R. Farley, J.U. Webster, F.E. jr. |
| Otsikko: | Triad lessons: generalizing results on high performance firms in five business-to-business markets |
| Lehti: | International Journal of Research in Marketing
2000 : DEC, VOL. 17:4, p. 353-362 |
| Asiasana: | COMPANY PERFORMANCE ORGANIZATIONAL CULTURE FRANCE GERMANY JAPAN UNITED KINGDOM USA |
| Vapaa asiasana: | BUSINESS-TO-BUSINESS |
| Kieli: | eng |
| Tiivistelmä: | It is not clear, whether there are significant patterns of differences in how marketing-related factors drive performance in the most successful firms regardless of country. Building on a previous study of major Japanese firms (Deshpandè et al., 1993), an exploratory study compared samples of business-to-business relationships of Japanese, English, French, German and US companies. The authors found the expected significant differences in organizational cultures, but found no country-spesific slopes or intercepts in regressions relating factors such as innovativeness, organizational climate and culture, and market orientation to business performance. |
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