haku: @indexterm NETWORK EXTERNALITIES / yhteensä: 20
viite: 13 / 20
| Tekijä: | Le Nagard-Assayag, E. Manceau, D. |
| Otsikko: | Modeling the impact of product preannouncements in the context of indirect network externalities |
| Lehti: | International Journal of Research in Marketing
2001 : SEP, VOL. 18:3, p. 203-219 |
| Asiasana: | ENTRY CONDITIONS NETWORK EXTERNALITIES NEW PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | In many of the industries where durable products are used with complementary products, companies announce their new durable products long before their market introduction. This paper analyzes the rationale for product preannouncements in the context of indirect network externalities. |
SCIMA