haku: @author Rabino, S. / yhteensä: 20
viite: 2 / 20
| Tekijä: | Moskowitz, H.R. Rabino, S. |
| Otsikko: | International product concept development - a research platform and its transfer to a transitional economy |
| Lehti: | Journal of Euromarketing
2001 : VOL. 10:3, p. 45-63 |
| Asiasana: | INTERNATIONAL RELATIONS MARKET RESEARCH PRODUCT DEVELOPMENT TRANSITION ECONOMIES EASTERN EUROPE HUNGARY |
| Kieli: | eng |
| Tiivistelmä: | During the last decade, Western companies attempted to exploit newly open Eastern European countries and to penetrate various segments of these economies. In many cases, Eastern European nations have found that this transition to a more liberal economy has not been easy. Market research, the collection of reliable data analyzed through advanced computer techniques, has been an area of particular difficulty. This paper explores various obstacles encountered while conducting market research in Eastern Europe, focusing specifically upon Hungary. |
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