haku: @freeterm Fairness / yhteensä: 20
viite: 18 / 20
| Tekijä: | Kimes, S. E. Wirtz, J. |
| Otsikko: | Perceived fairness of demand-based pricing for restaurants |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 31-37 |
| Asiasana: | DEMAND PRICING RESTAURANTS |
| Vapaa asiasana: | FAIRNESS |
| Kieli: | eng |
| Tiivistelmä: | The intent of the research described here was to determine how customers react to several demand-based-pricing strategies in the restaurant industry. Specifically, the authors examined perceived fairness of the following demand-based approaches: 1) differential lunch-versus-dinner pricing, 2) differential weekday-versus-weekend pricing, 3) time-of-day pricing, 4) coupon pricing, and 5) table-location pricing. |
SCIMA