haku: @indexterm Third World / yhteensä: 20
viite: 4 / 20
| Tekijä: | McDonagh, P. |
| Otsikko: | Communicative campaigns to effect anti-slavery and fair trade: the cases of Rugmark and Cafedirect |
| Lehti: | European Journal of Marketing
2002 : VOL. 36:5-6, p. 642-666 |
| Asiasana: | FAIR TRADING LABOUR MARKETING SLAVERY THIRD WORLD |
| Kieli: | eng |
| Tiivistelmä: | This inquiry examines the challenge for marketers to foster both anti-slavery and fair trade. It analyzes communicative work to enhance both. |
SCIMA