haku: @author Deshpande, R. / yhteensä: 20
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| Tekijä: | Deshpandé, R. Farley, J.U. |
| Otsikko: | Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey |
| Lehti: | International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 3-22 |
| Asiasana: | Marketing Management Business-to-business Markets Organizational culture Innovation Companies Performance measurement Research International |
| Kieli: | eng |
| Tiivistelmä: | The paper chronicles a research program spanning a decade and a dozen countries. The studies were framed in an extended model of competing values of organizational culture (hereafter as: org.cult.), focusing on how org.cult., market orientation, and innovativeness affect the performance of firms competing in business-to-business markets. The design was developed and first tested in Japan. It was used almost throughout the research program. Substantive conclusions are summarized. Significant differences across countries are found in the means of all of the variables under study. These differences generally reflect characteristics of national cultures. However, it is found that slopes relating the variables to firm performance do not differ systematically over countries. In addition, buyerseller relationships are examined in the framework of an international "natural experiment" based on aspects of national culture. |
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