haku: @author Kumar, N. / yhteensä: 20
viite: 3 / 20
| Tekijä: | Kumar, N. |
| Otsikko: | The global retail challenge |
| Lehti: | Business Strategy Review
2005 : SPRING, VOL 16:1, p. 5-13 |
| Asiasana: | Marketing Retailing Pricing Industries Management Customers |
| Kieli: | eng |
| Tiivistelmä: | The growth of global retailing has led to a remarkable shift in power from suppliers (hereafter as: supps.) to retailers (here as: retls). This Cover story article examines how supps. and retls. can agree on pricing and discounting. The author believes that a sea-change in retail marketing and internal conflict resolution is needed, which is made possible through introduction of global customer teams. |
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