haku: @indexterm PRODUCT INVOLVEMENT / yhteensä: 20
viite: 7 / 20
| Tekijä: | Wu, C. Chen, J. -L. |
| Otsikko: | Reminding consumers of their needs through a "what and how" approach |
| Lehti: | Journal of International Selling and Sales Management
2006 : VOL. 12:1, p. 17-36 |
| Asiasana: | consumer behaviour product involvement |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study is to analyse how the forces/drives of reminding needs can motivate consumers' wishes to purchase. Findings show that the interaction of product involvement and reminding of needs affects consumer purchase behaviour and also that less important needs cannot be ignored, particularly for low-involvement products. |
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