haku: @author Backhaus, K. / yhteensä: 20
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| Tekijä: | Backhaus, K. Hillig, T. Wilken, R. |
| Otsikko: | Predicting purchase decisions with different conjoint analysis methods: a monte carlo simulation |
| Lehti: | International Journal of Market Research
2006 : VOL. 49:3, p.341-364 |
| Asiasana: | monte carlo technique conjoint analysis purchasing decision making |
| Kieli: | eng |
| Tiivistelmä: | This study employs a Monte Carlo simulation to systematically compare different choice-based models and different models of a modified traditional conjoint variant, namely limit conjoint analysis (CLA), which allows for integrating choice decisions. The hierarchical Bayes approaches were found to perform best with both choice-based and limit data. The limit models are more efficient than those based on choice data. |
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