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| Tekijä: | Anderson, J. Kumar, N. Narus, J. |
| Otsikko: | Certified value sellers |
| Lehti: | Business Strategy Review
2008 : SPRING, VOL. 19:1, p. 48-53 |
| Asiasana: | markets pricing industrial marketing relationship marketing advertising customer relations supply |
| Kieli: | eng |
| Tiivistelmä: | Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. This article proposes a better way. |
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